/ This is service design doing
Applying service design thinking in the real world
Marc Stickdorn , Markus Edgar Hormeß , Adam StJohn Lawrence , Schneider.
“What has changed in service design?
– The emphasis on iteration, starting with small, cheap attempts and experiments, allowing them to fail, learning from the failure, and adapting the process along the way. […]
– Service design’s pragmatic foundation on research and prototyping, not on opinions or lofty concepts. It is an essentially practical approach. Doing, not talking. […]
– The imminent and central need for service design to be relevant to business.”